Freelance Hustle: Smart and Bold Ways to Get Business
October 11, 2015
October 11, 2015
Hustling for your freelancing business doesn’t have to be as hard as the world would like you to believe. In fact, sales is as easy or as hard as you’d like it to be. While there are normal ways to hustling and getting more clients for your freelancing business, there are also riskier, bolder, and smarter ways to get your clients.
Just what are they?
Build a platform
Writers should have a platform. So do illustrators, designers, voice over specialists, caricaturists, artists, and virtual assistants. In fact, we believe that everyone should have a platform. It’s the era of self-branding and you are who you brand yourself to be.
Using an encompassing set of tools such as blogs, social media, and emails, it’s only a matter of proper execution, consistent work, and tenacity.
Doing this gets you branding, impressions, a community to rave about, and of course inbound business.
Are you at it?
Let’s say you are a freelance writer. What’s stopping you from reaching out to an online publication, magazine, or a blogger to ask if you can write? If you are a designer or a developer, you could reach out to small businesses and prove that you can change the way their website works for them.
Most freelancers freeze at the thought of “asking” But ask, and you shall get.
Give away a free trial
Did you ever see how some SaaS companies, startups, web-based tools, and software companies do business? They give away a free trial — be it a week, 2 weeks, a month, three months at a time, or for as long as you want. The free trial helps users familiarize themselves with the products, ask questions, poke around, experiment, and see how the products work without any inherent risk.
Although it’s trickier to do this with services, can you imagine how many clients you can onboard just by giving away your services for free, for maybe a week?
Challenge potential clients
This act is several notches above the act of just “asking”, but it can go a long way to get you clients who’d love you for your guts. What would happen if you were to call, email, or meet prospective clients and challenge them?
You could say things like:
“I bet your website copy sucks and it isn’t doing anything for you sitting there. I propose new copy and if it brings in customers for you, we’ll talk cash”
“I’ll get you leads. What’ll you give me?”
“The way you are doing digital marketing is all wrong. If I show you a better way, and if it works, we’ll sign a contract.”
You see where we are going with this?
Have we missed out any smart ways to get freelancing business? Tell us all about it.