Bold Ideas To Get More Clients For Your Freelancing Business
August 24, 2015
August 24, 2015
Apart from the fact that PeerHustle connects with you small and medium sized businesses in the U.S, you’d always find the need to get as many clients as you can, and perhaps more than you can handle.
Since the churn rate is omnipresent, and because you can never be too sure of any client (or anything at all), you should always be on the lookout for new business.
But what exactly should you be doing to get new clients? How can you make sure you have your bases covered? Apart from doing basic marketing to get clients for your freelancing business, what else can you do?
You can do a lot more if you stop being boring and do things everyone does. It’s time to shake things up a bit. Drop red-hot coal into ice tea, so to speak.
Here are a few bold ideas to get more clients for your freelancing business:
Knock on virtual doors
If you are a freelancer in the modern context of work, you’d more likely spend a lot of time online – be it work, recreation, or when just looking around or browsing about.
You’d continue to do that, except this time, you’d lounge about but do it with intent.
First, what you’d look for depends on your area of freelancing. While browsing the Internet, for instance, a few possibilities could include:
• Freelance copywriters can look for copy on websites. When you see a scope for improvement, you’d reach out to the website owner.
• Designers can keep an eye out for chances to improve web design quality.
• Translators can put up an offer to turn the existing content in English to another language.
All you have to do is to reach out and make an offer your potential clients can’t refuse.
Given the ubiquitous nature of the web and the presence of so many sources of opportunities for freelancers, it’s almost stupid to think of spending any time offline at all. But that’s where you have opportunity.
What would happen if you were to spend a bit on business cards, business mailers, direct mail pieces, or even walk directly into your prospect’s offices (with or without appointment?).
Here’s what David LaMartina did and how he cracked over $11,000 worth of freelancing work with direct mail pieces.
Partnerships, Channels, and Joint Ventures
There’s a thing or two you can learn from the good old Internet marketing scam gurus or anyone from the “make money online” niche. The good thing about any of the forums there is that you’d see a feverish energy around the possibilities of doing Joint Ventures with fellow marketers.
Go out and create new channels of business, form partnerships, and initiate joint ventures with non-competing businesses.
Whether you choose to go the usual route, or you choose to go bold, one thing is for sure: you’d always have to work to bring in the rain.
How are you going to do some bold marketing? How exactly are you going to step out of the way?