Freelance Success: How to Shore Up Freelance Firepower
August 12, 2015
August 12, 2015
That’s just the way it is.
There’s no escaping the rigorous routine and the constant battle to get projects. You’d forever be under the mercy of destiny if you don’t embrace the fact that you’d have to move the earth to grow your business.
Freelancing today needs you to marshal enough firepower. How do you do it? How do you make sure you get the best of freelancing success?
Your timeline is now
Freelancers who hustle and have it their way know and understand only one timeline: it’s called “now”. It’s one thing to send out cold emails, pitches, and do cold-calls. It’s all right to wait on a potential client for a while ( say 3 or 5 follow-ups).
But you aren’t going to lounge around waiting for your clients to get back to you. You hunt for more while you wait.
Winning through follow-ups
The gold is in the follow-ups. Where follow ups are concerned, this is exactly the point when most others lose steam and give up. You do see where your opportunity lies now, don’t you?
As Steli writes:
The follow-up is where winning really happens. It’s when everyone else stops running, and you’re the only person still in the race. It doesn’t matter how slow you run—you are going to win because everybody else stopped running.
Start with your cold emails. Ice the cake with structured, planned, and persistent follow-ups.
Zero tolerance policy for nonsense
Freelancers are basically service providers. As vendors or while we are at service to our clients, we automatically assume that we are on the receiving end. You might be. Or maybe you don’t have to be.
Your predisposition and behavior with clients – along with your tolerance levels – are determined by your experience, knowledge, and basic characteristics.
With that out of the way, no one said you’d have to practice servitude. There’s no writing on the wall that you’d have to tolerate late invoices, brash behavior, or put up with anything that’s below your levels of acceptability.
Stand your ground when things go bad with clients. You owe that much to yourself.
Have systems in place
Without proper systems and well-documented processes, you’d be running a circus and think that you were running a business. As a freelancer, you’d need to work on your business; not “in” it.
To get there, you need systems. As Sam Carpenter, author of Work the System , advocates:
“You need to reclaim your life. Spend time as you like, but don’t get enslaved by your business. The only way of that self-imposed slavery is to develop a systematic way of doing things”
Build your business in such a way that you can do it for as long as you like and be able to get away from it when you can.
How do you prepare to run your freelancing business? What do you tell yourself to keep this going?