How to Run Your Freelancing Business Like a Real Business
September 14, 2015
September 14, 2015
The biggest problem with freelancing is that it’s most likely a solo business, operated and run just by you. While there’s nothing wrong with it, there could be a certain point in your freelancing career when it might seem natural for you to feel that you are overworked, stressed, and tired.
Real businesses have leverage built in. Business owners hire others or use technology or both to make their respective businesses run. As a freelancer, you are limited by the time available to you and of course, other things such as motivation, determination, and commitment.
Your business is too precious just to depend on your moods, motivation, your ability to work, and your willingness to put in the time.
That’s why it makes sense to run your freelancing business like a real business. Here’s how you do it:
Change your frame of mind
Entrepreneurship starts with a particular frame of mind. It begins with an obsessive need to protect time, to make investments work for ROI, and delegation (leadership).
To get off the “I’ll do it all by myself” mentality to “Who is good at this thing?” mode, you’d need to change your frame of mind. You’d need to get comfortable with “investing” time and/or money to make it happen. You ought to be comfortable with taking calculated risks.
Do your one thing. Outsource the rest
As a freelancer, there’s usually “one” thing that you are exceptionally good at. Say, writing, designing, coding, translation, etc. Or you may specialize in a particular subset of any of those broad ranges of skills. For instance, you could be a web designer exceptionally skilled at WordPress.
Outsource everything else you do with your freelancing business. Find a virtual assistant, get a designer (if you are a writer), or find a writer (if you are a designer). Similarly, find someone else for invoicing or for keeping books.
Invest in technology
We live in an era that has so much technology around that you’d probably find software or a web-based tool that can do the work of 2-3 others doing the same thing.
There are tools for keyword research, analytics, SEO work, ads management, project management, etc. Find what works for your business by signing up for a free trial and begin to invest in tools.
Everything you do as a part of freelancing should have a process in place. You’d do well to document every step you take for delivery of your actual work.
For instance, if you are a blogger, your processes could be as follows:
- How do you come up with topic ideas?
- Once you choose an idea, what’s the exact process of building a blog post? Does it include getting quotes from others, linking to influencers, finding stock photos, etc.?
- After you write a blog post, what do you do?
- After a post is published, how do you promote it?
These are the basic steps to liberate your freelance career and run it more like a proper business.
How do you run your freelance business?