5 Easy Ways To Build Your Portfolio
October 30, 2015
October 30, 2015
You don’t build a portfolio; you build your reputation. Through your hard work, your name becomes a brand. According to Jeff Bezos, the world renowned Amazon founder, a person tries to build reputation by trying doing hard things well.
That’s true. You start your freelancing career to help someone with business difficulties. You help businesses to improve performance and increase scope for growth and success. You help with critical designing, marketing, writing, promotions or business development.
If your professional expertise is to help clients get prospective business leads, which you always efficiently do, how you’re going to let the world know about that? That’s why your portfolio should be a free marketing tool of your expertise. It should be a track record of your achievements. And you’ve to be as careful as you can when building portfolio over the time.
As your portfolio is going to be the mirror image of your professional experience and expertise, how do you built it over the years? Are there any easy ways to build your portfolio?
Include Professional Skills and Expertise
This is the first thing that you include in the portfolio. Be sure to include all relevant skills and expertise in your portfolio to help clients know how you can help them.
Correctly choose the skills and expertise to show in your portfolio. In this case, your portfolio is going to work like your biodata. A rightly developed portfolio will help you get attention from the clients and bag the kind of projects you would like to work on.
Tell the World Your Biggest Achievements
As you gradually start working on numbers of projects over the years, you should include them in your portfolio. One way to build an attractive portfolio is to work on different types of projects. Clients love to work with people with diversified experience. Take challenging work and showcase them on your portfolio.
When it’s always hard working on challenges, it certainly improves our expertise, trains to face problems and deal with it. Your portfolio should tell the world what you’ve learned though the challenges and how they added to your experiences.
Include Links of Case Studies
This is very important. How to highlight your accomplishments? Develop few case studies, publish them on your website and include links in your portfolio. Ask you clients if they are comfortable to share their stories and your contributions.
Develop case studies of your most challenging and successful work and explain how you helped the client, or solved the concern. This will increase your credibility and market value.
Receive Feedback and Testimonials
One way to help clients understand your true worth is to share client testimonials and feedbacks. For example, when you buy a product online, don’t you try to find and read customer reviews, if available? Client feedbacks and reviews work as assurance for a product or service. Likewise, client feedbacks and testimonials will ensure your service and act like recommendations. That’s why, add as much client feedback as you can to your portfolio.
Frequently Update Portfolio
Do you update your portfolio? If you don’t, you should do it frequently to help clients know your latest accomplishments, jobs, projects and improvements. When you update your portfolio with new skills and latest projects you’re working on, you show your gradually improving abilities, expertise and experience.
How do you build your portfolio, it’s in your hand. But, as you’re free to develop it anyway you want, why not make it an astounding tool for career growth and development?