How to Plan Your Content Marketing Strategy For Freelancing Business
September 22, 2015
September 22, 2015
One of the biggest challenges you face as a freelancer is to promote your own business. Given that most of your time is spent on actual, billable work for your clients, you’ll find that the time you’d need to do to deploy content marketing for your freelancing business is at a premium.
Digital marketing is much like a car’s engine: it has to be on, and it can’t rest.
Without getting stuck into regular workdays for just working on your freelance work, you’d need to spend time (and/or money) to promote your freelance business. There’s a way to do it, and you’d have to do it.
This is how:
Blog for your audience
If you are a freelance writer, you are primarily writing for other businesses, individuals strapped for time (or flair) to write for themselves, and more. You can choose to specialize and write for very specific work categories such as copywriting (mainly for small and medium sized businesses) or blogging (for businesses), etc. You can also zone down on the topics you’d write about.
Once you identify your audience, prepare a content calendar and start writing at a particular frequency you choose (1 blog post a week or 5 blog posts a week). Remember that you should be writing posts that hold value for your audience and not things you are good at.
Amplify your content, reach, and brand on social
Use social media networks to your advantage by amplifying the reach of your content. Every blog post you write has to be shared regularly on social media (not just once), and then you’d also do well to share others’ content (but relevant to your audience). In the middle of this activity, find time to engage with others.
Ideally, you should follow the 50:30:20 rule for social media management where 50% of the time, you’d be sharing other content (not your own), 30% of the updates would have to be your own, and 20% of the updates are pure engagement.
You can also use social management tools such as HootSuite to help reduce the time and effort to do social media.
Build and nurture your email list
Email has the real potential to get you business and long-term branding. For that, you’d first have to build your list. Today, it’s not as easy as it once was but if you provide enough value upfront, it’s possible to build your list super fast.
Give away something of value first such as a free trial, white paper, a report, an eBook, etc. Build your list and then nurture this list of subscribers who’ve all opted in to receive communication from you.
Each of the three aspects of digital marketing is continuous, relentless, and unstoppable. You’d have to keep the engine running so it’d take you plenty of conviction, dedication, and focus.
How do you run your digital marketing efforts? Are you missing out any of the important tasks above?