News & Updates
September 4, 2015
Here’s the thing about inbound marketing in general: your content begins to get traffic, you’d work hard engaging with potential customers on social media, and get your potential customers to read up, consume, and get excited about everything you do as a freelancer.
The bad news: you are not doing enough. Although you get traffic, get eyeballs, and probably a few leads, you need a consistent system to ensure that leads come in on a consistent basis.
For that, you need email marketing. Here’s how you do it and a few ways you can use email marketing to nurture your leads:
September 3, 2015
One of the most popular, untold secrets of the very successful has been this: they are all givers.
Takers, as opposed to givers, don’t succeed in the long run. Never before has this little secret been exposed to so much potential. Multiple paths and ways now exist for “giving” – at least in terms of knowledge, wisdom, and insights. In case you were wondering, giving is also alive and well on the mentor front with crowdsourcing communities such as KickStarter.
Why are we talking about highbrow philosophical stuff like giving while we should be focusing on freelancing?
Success demands giving and as a freelancer, it’s the best way for you to grow your credibility. More credibility leads to more business. Period.
How do you build credibility then? What exactly are you supposed to do?
August 22, 2015
Freelancing is your favorite hobby today, but have you considered turning this part-time activity into a viable career? Well, to me, it sounds like a great idea. Can anything be better than converting your freelancing hobby into a full-time career?
As a freelancer, you are living in your own paradise – away from the daily grind of the 9 to 5 job, where you have to deal with a fiery boss all the time. On top of it, you have to deal with the stress of commuting every day to your workplace! If your office is far off from your abode, you are only wasting time and energy on something that doesn’t make you feel happy or fulfilling. Agree?
I quit my full-time job six years ago to kick-start my freelancing career with a hope for a better tomorrow. Yes, there was frustration and every day stress that would keep me from feeling happy and satisfied at my permanent job in a big corporate house. It was more like having to pass through the grinding mill every day, without any significant benefits. If you include stress and frustration to my perseverance, I was only hurting myself more and more with every passing day.
August 20, 2015
If knowing what to do is one thing, knowing how much to charge for what you do is something else, and not everyone gets it right.
Pricing your freelancing services is almost an art, and you’d have to go through multiple experiments with self, your work, and with clients.
Mastering the fine art of pricing, however, allows you to be well on your way to freelancing mastery. It allows you to earn more, and maybe even get away from the clutches of daily work lead your self towards financial freedom.
Here are a few tips on how to manage the blues that comes with freelance pricing:
August 18, 2015
Clients make you money. You might as well say, you have a tacit understanding with yourself that you’d do everything you can to serve your clients well, deliver promptly, give your work the best chance to shine through, and maybe even go out of your way to serve them.
Apart from the act of “getting clients”, the only thing that determines how sustainable your freelancing business is how you manage your clients. The better your relationship is with them, the richer you get.
Not everyone you work with will turn out to be your dream client though. In fact, before you know it, you’ll soon end up with a few clients from hell that you can boast of.
While you can’t completely avoid such clients, you can do a lot to minimize the presence of such clients. Here are a few tips on managing clients:
August 10, 2015
A freelancer doesn’t have a regular income. Even retainers don’t seem like regular income since you never know when clients run out of budgets or stop projects.
Living paycheck to paycheck is exactly the thing you wanted to get out of. However, due the nature of freelancing, it might just be what you’d subscribe to. Leo Babauta of Zen Habits shows how to stop living paycheck to paycheck, and you should read that blog post first.
While everyone should plan finances, save or invest money, freelancers have the greatest need for it.
Here’s how to plan your finances as a freelancer: