News & Updates
August 27, 2015
Peer Hustle is almost ready for prime time! Anticipating to launch in Washington, D.C. very soon. Here is a teaser.
August 26, 2015
Feeling down the dumps? Lost your mojo? Is the act of getting yourself motivated an uphill task everyday? Have you lost the fire, the intensity, and the energy to wake up every morning because of a few instances of unpaid invoices, bad clients, or because no projects are showing up at your door?
Welcome to freelancing 101. You are now a part of a huge, growing group of independent contractors and what you are feeling now (or might feel later) is as common as common cold.
It could be so unsettling to work so hard and not get paid for it due to a client’s vanishing act. It could be heartbreaking to not be respected for what you do and when there are instances of project scope creep.
But unlike most people, you have amazing choices to combat with your freelancing blues. Since, throwing your laptop away or yelling at your dog are not options that help, here’s what you do:
August 25, 2015
Social media is hot, glamorous, and sexy. It’s what everyone talks about and most freelancers believe that it’s the best way to get business.
It is. Maybe it also isn’t.
Social media has “social” in it. What that means is that your social media account can give you exposure, branding, impressions, and help you build relationships. It might also get you an occasional sale.
Social media, however, isn’t like a marketplace where you could pitch, sell, and sell some more.
If you had to depend on a marketing channel for sales on a consistent basis, plus everything social media could give you, trust email marketing.
Email marketing is the old workhorse. It’s not hot but it works (and how). For freelancers, using email marketing paves the perfect inroads into inbound marketing.
Here’s why you should learn to depend on email marketing for freelancing:
August 24, 2015
Apart from the fact that PeerHustle connects with you small and medium sized businesses in the U.S, you’d always find the need to get as many clients as you can, and perhaps more than you can handle.
Since the churn rate is omnipresent, and because you can never be too sure of any client (or anything at all), you should always be on the lookout for new business.
But what exactly should you be doing to get new clients? How can you make sure you have your bases covered? Apart from doing basic marketing to get clients for your freelancing business, what else can you do?
You can do a lot more if you stop being boring and do things everyone does. It’s time to shake things up a bit. Drop red-hot coal into ice tea, so to speak.
Here are a few bold ideas to get more clients for your freelancing business:
August 22, 2015
Freelancing is your favorite hobby today, but have you considered turning this part-time activity into a viable career? Well, to me, it sounds like a great idea. Can anything be better than converting your freelancing hobby into a full-time career?
As a freelancer, you are living in your own paradise – away from the daily grind of the 9 to 5 job, where you have to deal with a fiery boss all the time. On top of it, you have to deal with the stress of commuting every day to your workplace! If your office is far off from your abode, you are only wasting time and energy on something that doesn’t make you feel happy or fulfilling. Agree?
I quit my full-time job six years ago to kick-start my freelancing career with a hope for a better tomorrow. Yes, there was frustration and every day stress that would keep me from feeling happy and satisfied at my permanent job in a big corporate house. It was more like having to pass through the grinding mill every day, without any significant benefits. If you include stress and frustration to my perseverance, I was only hurting myself more and more with every passing day.
August 21, 2015
Freelancing isn’t going to work for you without marketing. Irrespective of the skillset you posses, marketing is a mandatory skillset you ought to espouse.
Simply put, marketing puts food on the table. It helps you keep the lights on. It allows you to pay the bills, and is the main pillar of support for your freelancing business.
If you embrace marketing, you’d never have to go through the usual peak and trough cycles most freelancers have to put up with. Also, you’d be learning precious lessons, which enables you to handle any kind of business tomorrow.
Whether you are a veteran freelancer or a rookie, you’d need to promote your freelance business. Here’s how:
August 20, 2015
If knowing what to do is one thing, knowing how much to charge for what you do is something else, and not everyone gets it right.
Pricing your freelancing services is almost an art, and you’d have to go through multiple experiments with self, your work, and with clients.
Mastering the fine art of pricing, however, allows you to be well on your way to freelancing mastery. It allows you to earn more, and maybe even get away from the clutches of daily work lead your self towards financial freedom.
Here are a few tips on how to manage the blues that comes with freelance pricing:
August 18, 2015
Clients make you money. You might as well say, you have a tacit understanding with yourself that you’d do everything you can to serve your clients well, deliver promptly, give your work the best chance to shine through, and maybe even go out of your way to serve them.
Apart from the act of “getting clients”, the only thing that determines how sustainable your freelancing business is how you manage your clients. The better your relationship is with them, the richer you get.
Not everyone you work with will turn out to be your dream client though. In fact, before you know it, you’ll soon end up with a few clients from hell that you can boast of.
While you can’t completely avoid such clients, you can do a lot to minimize the presence of such clients. Here are a few tips on managing clients:
August 17, 2015
Consider some of the most successful self-employed professionals, freelancers, and entrepreneurs and you’ll realize there’s one thing you’d find in common with all them: they are all voracious readers.
For some entrepreneurs, in fact, the volume of reading they do is directly proportional to their success.
We’d go as far as to say:
“What you read is what you become”
While there are books, magazines, and newsletters you can always subscribe to, we believe that every freelancer should add a few blogs to their reading list each day.
Here are some of those blogs every freelancer should read: